Author:
Mitten Building Products and Accessories
in June 2017
With 60% of Internet users now using their mobile devices to search, manufacturers need a responsive web design on their website. By using responsive design, websites have a "fluid” layout and fit to the size of the user’s phone, tablet, or desktop. Additional reasons why responsive websites are important include:
1. Better overall user experience – Navigating a non-mobile website on a smartphone can be extremely frustrating. When users try to view text or fill out an inquiry form, it may be impossible if your website is not responsive.
2. Landing or "squeeze” pages are more effective – With better viewing capability, users are less likely to get distracted, which will result in potential customers hitting more important links like a phone number.
3. Stronger social strategy – If the website is pulling in users through social media, we don’t want them to click on website links and end up seeing a tiny version of the website. Complete the mobile experience by integrating social media and web.
4. Stay ahead of competition – as of May, 2017 approximately 44% of Fortune 500 companies have yet to address this problem.
